Upscale approached us to redesign their brand and dashboard.
This young and energetic startup has proprietary technology aimed mainly towards marketers and growth hackers, specializing in mobile app user acquisition.
The challenge was to come up with a very clean and sleek look while still maintaining a highly functional tool to visualize complex hierarchies of data.
We had the pleasure to collaborate with Upscale also on their logo rebranding.
After trying different directions, we eventually came up with a composite shape made of two triangles, one pointing up and the other pointing down, symbolizing data and scalability.